Experience

Varsity Tutors, a Nerdy co.

• Redesigned and launched streamlined checkout flows for new users’ quotes that increased conversion rates from 56% to 62%, while integrating popular payment options.
• Improved user reactivation checkout performance by increasing conversion from 19% to 30%, leading to an estimated $500K annualized revenue impact.
• Introduced a guided sign-up flow that reduced friction, balanced personalization with speed, and increased visitor readiness-to-purchase.

• Led strategic print and digital design initiatives across multiple complex projects and mediums, delivering exceptional solutions aligned with business and brand strategies. 
• Oversaw end-to-end creative output from concept to delivery — including digital assets, email, and motion graphics —navigating ambiguous challenges, synthesizing stakeholder feedback, building trust and keeping projects and timelines on track.
• Mentored and provided clear direction to junior design team members on UX principles and research methods, while overseeing overall design quality across visual, interactive, and brand identity disciplines.

Fearless

• Redesigned the client’s navigation to unify site and in-product experience, driving a ~191% increase in homepage search usage (889 to 2,584) within one month and improving usability.
• Increased site users by 155% between 2023-2024 through increased product functionality and marketing efforts, including a new homepage and PPC landing pages.
• Effectively communicated research findings, conceptual ideas, and design rationale verbally and visually using UX principles, while facilitating discussions around usability, accessibility, and interaction design to ensure an inclusive experience for all users.
• Designed and applied style guides, utilized component libraries and managed design systems. Explored ways to extend the product design system into marketing materials like targeted landing pages.