Experience

Currently seeking new challenges and opportunities to grow and evolve

Education

Towson University
BFA, Graphic Design
Business Administration Minor
2012, Cum Laude

Capabilities

User experience
User interface
Strategy
Design
Branding
Art direction
Hand-lettering
Animation + Motion

Awards

PM360 2020 Pharma Choice Professional Website Bronze Winner imre Health and EQRx Professional Superpower Quiz

PM360 2020 Trailblazer Award Finalists EQRx Launch

Fearless

Product Designer II, Jul - Present

  • Implemented strategic and conceptual design updates based on user feedback in an agile/scrum/xp environment and the SAFe framework
  • Effectively communicated research findings, conceptual ideas, detailed design, and design rationale and goals both verbally and visually, utilizing UX principles
  • Facilitated discussions around usability, accessibility and interaction design, ensuring an inclusive experience for all types of users and mental models, based on existing industry standards as well as new data trends
  • Designed and applied style guides, utilized component libraries and managed design systems
  • Worked collaboratively with development and product teams and provided feedback to the team at the appropriate time to ensure that decisions stick
  • Product users increased by 155% in 2023 through increased functionality and marketing efforts. Along with a 32% increase in users leveraging the product’s business chat feature

Imre Agency

Lead UI/UX Designer, November 2022 - Present

Interactive Designer, Sep 2021 - Nov 2022

Senior Designer, Mar 2020 - Oct 2021

Designer, Oct 2018 - Mar 2020

  • Created innovative campaign concepts cohesive with the brand’s identity and applied them into a versatile digital format across multiple channels
  • Collaborated on design strategies that align with business goals and objectives.
  • Established and maintained design systems, components, design patterns and documentation for brands
  • Created pixel-perfect solutions in a variety of mediums, including websites, microsites, marketing email, social posts, long-form videos, storyboards, printed workshop collateral, environmental signage, website banners and motion/animated videos
  • Produced long-form videos from storyboarding through completion on brand collaboration projects, while managing multiple sets of stakeholders
  • Fostered and maintained strong relationships with stakeholders
  • Championed the rationale behind design decisions, fostering a shared understanding and empathy for user’s needs and experiences
  • Mentored and guided designers and oversaw the design team’s digital output to ensure design implementation matches the intended user experience
  • Effectively managed and coordinated multiple projects concurrently, showcasing strong proficiency in time-management and communication within a fast-paced environment
  • Contributed to innovative visual storytelling, incorporating motion as a narrative tool, adding depth and emotion to interfaces and social content

Pandora Jewelry

Designer, Feb 2013 - Oct 2018

  • Developed campaigns and promotional concepts for the US and US territories
  • Coordinated stakeholder alignment between Brand Marketing, Merchandising and Visual Merchandising
  • Lead design on environmental signage, point-of-sale promotions and engraved charms
  • Designed in all mediums print through digital: Ad placements, website banners, environmental signage, vehicle wraps, mall entrance wraps and billboards
  • Created a variety of complex print collateral from catalogs to direct mail
  • Established and fostered partnerships with digital, print and translation vendors
  • Built relationship with B2B accounts and provided advertising co-op support and guidance
  • Trained and mentored new-hires and interns on brand guidelines and digital systems. Created documentation for processes to ensure a smooth onboarding