Travelers

B2C + B2B / Insurance

The Background

Travelers Insurance is a well-respected brand in the insurance industry, known for its financial stability, quality products, and exceptional customer service. The company has a strong focus on innovation and is constantly looking for ways to improve its products and services to better serve its customers.

User Experience
User Interface
Strategy
Design

Project Overview

Cyber Risk Index Report

In previous years, this report has lived as a static PDF on their corporate website. We were tasked with building an educational landing page that felt like a modern and engaging extension, outside of the brand guidelines that positioned Travelers as an expert in cyber security.

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The Results

The final solutions included a one-page microsite with fixed navigation of anchor links, showcasing a progress bar to show your status within each section. HTML animations were used throughout to highlight content and data points.

Travelers Risk Desktop in macbook and full length
Travelers Risk Scrolling Desktop with animationsTravelers Risk Scrolling Desktop with animationsTravelers Risk Scrolling Desktop with animations
In collaboration with

Mitch Phillips, UX Director, Strategy

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